Media Training

Handling media, social media training, conducting broadcast interviews, communications and branding workshops, SEO workshops.

We are a recognised leader in media and social media training and offer a variety of training programmes to equip our clients with the skills they need to thrive in the ever-changing world of media and communications.

There’s an information-hungry 24/7 media world out there.

What happens if a crisis – great or small – shakes your work environment? Would you know how to manage the media in a rolling news environment – especially in the fast-paced digital world we’re living in? Would you know how to respond in a live broadcast interview, or how to handle a press conference or being doorstepped?

How you communicate with the media can make or break your reputation. You can either win support and increase your credibility, or end up very red in the face.

The golden rule is simple: be prepared.

Our team of highly skilled professional journalists and news editors guide our clients through the dynamic media landscape (print, broadcast and online) and gives them the skills to make their mark.

They explain how to get the best possible coverage for your company or organisation – during the good times and the bad.

We have provided media training to clients ranging from top companies to foreign embassies, government departments, state-owned enterprises and universities.

Theory is mixed with practice in highly realistic situations that are filmed and played back for delegates during the training. The training is exhilarating and empowering, preparing delegates for any possible interaction they might have with the media.

There is little doubt about the increasing power of social media in the world of business – it can have a huge impact on a company’s reputation and thus your bottom line.

An early player in the social media space in South Africa, Oratile Communications is proud to have been involved in starting accounts, maintaining platforms and creating content for some of South Africa’s most prominent organisations. Our team has even been behind campaigns that have trended at No. 1 in the world on X (formerly Twitter).

We run a range of courses, from sessions for beginners who are completely new to the space, to assisting community managers wanting to maximise their impact and companies looking for training that deals with social media best practice.

One of the keys to building a strong brand identity is consistent, relevant messaging with a very clear understanding of who you’re talking to. Brands that fail often don’t have the fundamentals in place and this can lead to mixed messages and ultimately internal and external communication that is ineffective.

Our branding workshops are run by creative strategists with experience in the fields of design, communications and education and supported by our knowledgeable public relations team.

With our strong journalistic background, we also offer courses on how to write press releases, blogs, and strong thought leadership and opinion pieces.

Many of our staff members have extensive experience in training and higher education – let us advise you about a customised option that suits your needs.